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Web Seminar Why your MDM single customer view will fail GDPR

March 01 2018 2:00PM EST

You’ve seen a lot of GDPR fear-mongering. But how can you measure your company’s real risk? And can you rightsize your GDPR efforts to effectively address that risk – while avoiding over-commitment of IT resources that are badly needed elsewhere?

Sign up for this insightful, interactive webinar to discover how nickname variations, address errors, and other data quality issues undermine your ability to comply with GDPR’s Article 17 “Right to Erasure.” And hear from MDM experts why traditional “uncertain = no match” methods won’t enable you to avoid GDPR’s high-stakes downsides.

You’ll learn:

  • How to accurately assess your real GDPR-related risks
  • The importance of strong EU-centric third-party data validation
  • 3 best practices for reducing GDPR compliance costs

Key Speakers

Lenny Liebmann
Contributing Editor SourceMedia
Ed Allburn
Founding President & CEO
Charles Gaddy
Charles Gaddy, director of Global Sales & Alliances at Melissa