Stakeholders across your company are increasingly thirsty for second- and third-party data. Those external sources, after all, are essential for optimizing the analytics that drive better business decisions and better customer experiences.
But dramatically expanded use of outside data creates new governance challenges and new data-related business risk. So you’ve got to make sure you’re prepared to deal with both.
Make sure you’re ready to make the most of external data sources by joining us as we discuss:
· How to make sure you get your money’s worth from paid data sources
· Best practices for mitigating risks associated with external data
· Assessing your own opportunity to turn data and analytics into income