Organizations today are desperate to get value out all the date they collect on their customers, their suppliers, and their partners. But having lots of data, and having lots of insights are two vastly different things. Turning data into effective action requires a strong understanding of what that data has to say. That requires excellent data analytics, data management, and governance. But it also requires quality data that can be trusted and accessed by everyone that needs it. In short, it requires excellent master data management.

  • What are the essential elements of an effective MDM program?
  • What is the role of data governance in an MDM program?
  • What are the leading causes of MDM efforts when they fail, and how can they be avoided?