It’s no longer enough to merely be a good data manager. To excel in today’s digital markets, you must drive a new “data culture” across your entire company – socializing smart, safe use of data well beyond the four walls of IT.

That’s how leading “digital first” companies are winning the apps-and-analytics wars. And it’s how established companies are achieving high-reward digital transformation.

Don’t miss this opportunity to hear one of today’s ground-breaking data architects and a top data educator explain:

· Why digital strategy often fails because of a poor “data culture”

· 3 specific steps you can take today to improve your company’s data culture

· How technology and culture create a “virtuous cycle” for digital success

Key Speakers

Lenny Liebmann
Contributing Editor SourceMedia
Anne Marie Smith, Ph.D.
VP of Education and Chief Methodologist EWSolutions
Dr. Hazem Elmeleegy
Chief Data Architect Turn