If you view GDPR as nothing more than a regulatory burden, you’re missing the “big picture.”

Whether you’re B2C, B2B or public sector – and even if you don’t do business in the EU – GDPR highlights a far broader trend in digital: the re-thinking of cavalier attitudes towards Other People’s Data (OPD).

Get your OPD practices right, and you’ll safeguard customer trust while strengthening your digital brand. Get them wrong, and you’ll face more than just compliance exposure. You’ll endanger your security and market trust.

Attend this interactive expert-led webinar to get ahead of your GDPR/OPD issues. You’ll learn:

· How customer expectations about your use of their data are quickly changing
· Why your GDPR compliance must include a brand and ethical reboot
· What the future of OPD really looks like – and how you can prepare now

Key Speakers

Lenny Liebmann
Contributing Editor SourceMedia
Anne Buff
Advisory Business Solutions Manager SAS
Lisa Loftis
Principal Management Consultant SAS