Market-leading enterprises are increasingly focusing their digital transformation efforts via “master relationship management” style MDM. This next generation of MDM leverages Graph database technology coupled with Big Data analytics.

While traditional MDM purports to span the entire master data lifecycle, new dimensions such as Big Data, mobile, social, cloud and real-time are exerting tidal forces on the classic notion of MDM. Moreover, IT leadership struggles when selecting MDM software because the solutions are diverse with no single vendor able to meet all requirements and use cases.

Given the prevalence of multiple MDM brands and architectures as a result, Graph database is increasingly being utilized to unify these silo’ed worlds to overcome both organizational and technical issues as well as marketing dogma – hence the notion of “hub of hubs” across MDM silos.

Join this webcast to learn about developing a more agile MDM strategy around Graph databases to better serve business needs. In this webcast, you will learn how to:

  • Gain the flexibility you need to pull answers from a full range of customer information
  • Add & remove new data sources quickly
  • Identify & explore new connections in data that previously would not have been obvious
    This flexible approach to modern data management offers a number of unique, cross-industry use cases, including sales/marketing optimization, fraud detection, anti-money laundering (AML), omni-channel customer support, and more.

Join this webcast to learn about the power of knowledge graphs for a full 360-degree view of your customers, no matter where or how they are interacting with your organization.

Key Speakers

Aaron Zornes
Chief Research Officer The MDM Institute
Aaron Wallace
Principal Product Manager Pitney Bowes
Chris Butlin
Director - Professional Services CIM Pitney Bowes