Why location intelligence gives business a competitive edge
Is legacy business data enough to create competitive advantage? The short answer is, no! Join Tim McKenzie, General Manager, Big Data Solutions at Pitney Bowes and Misha Ghosh, DVP/General Manager, Big Data, ADP Ventures for a discussion around location-based, big data technology and real-world examples of how a sound data strategy can help business gain in edge in everything from attracting and retaining good employees to more effectively communicating with customers and prospects.
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