Nearly 70 percent of business data contains some level of location information. But business analysts rarely use this data within their BI and analytics workflows.
Location analytics is a powerful way to put this trapped information to use in visualizations and reports that identify patterns and opportunities to make better business decisions.
Esri and SAS will demonstrate the role that location analytics can play, including:
- The right uses for location analytics
- Skill sets and resources required to get the most from location data
- Best practices and strategies