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Gartners Top 10 Predictions for IT in 2017 and Beyond
Gartner Group used the setting of its Symposium ITxpo in Orlando this week to release its predictions for 2017, and beyond. First up were the top 10 information technology trends we can expect to see overall.
By 2020, 100 million consumers will shop in augmented reality.
The popularity of augmented reality (AR) applications, such as Pokémon GO, will help bring AR into the mainstream, prompting more retailers to incorporate it into the shopping experience, Gartner predicts. As mobile device usage becomes an ingrained behavior, further blurring the lines between the physical and digital worlds, brands and their retail partners will need to develop mechanisms to leverage this behavior to enhance the shopping experience. Using AR applications to layer digital information text, images, video and audio on top of the physical world, represents one such route to deeper engagement, both in-store and in other locations. For example, a consumer pointing the IKEA catalog app at a room in his home can "place" furniture where he'd like it to go. This real-world element differentiates AR apps from those offering virtual reality (VR).