Slide 2 of 12
BI alone isn’t enough
“Business intelligence is fairly mature, with BI tools accessing data warehouses and data marts in support of both strategic and tactical decision making across marketing, sales and finance,” Norris explains. “Yet, despite the maturity of BI in the enterprise, most insight produced today shows what has happened in the business over time. Most organizations need analytical systems to go deeper by preparing and analyzing any type of data, to deploy prescriptive analytics – and show what is happening in the business in real-time.”