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How to Make the Case for Data Quality

  • March 22 2012, 7:15am EDT
Slide 1 of 7
Put Data Quality ROI in Business Terms
It might sound obvious, but ask the people directly responsible for making business decisions. By doing this, you may realize that marketing's goal is to increase direct brand awareness, or that sales wants to bump up conversion rates as well as grow its pool of potential clients. Once you understand how these groups measure performance, you will also understand the areas in which improvements should be made.