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Customer Analytics Key to Top 10 Critical Business Success Factors
A new report from Forrester Research reveals that those organizations that best use customer data and analytics will have a major competitive edge in 2016. What does that mean for the CIO and CDO? Here are the firms Top 10 Critical Success Factors that will determine who wins and fails in the Age of the Customer.
Personalization Is the New Bar
In 2016, the level and quality of personalized experiences will be a key determinant in who wind mindshare and share of wallet. Leaders are leveraging systems of insight to deliver customer intelligence to the frontlines and the customer-facing systems, providing both responsive and predictive care.