1. Intuitive, easy-to-use interface that’s customizable by business analysts.
“Business analysts and other power users value certain features, like flexibility, in their software,” notes Columbus. “For example, defining workflows, model creation and user interfaces are some of the features they value above others. The most cutting-edge business analytics tools are capable of guiding even non-technical users through the model creation process. They provide a rich contextual experience regarding data analysis options.”