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What: Data warehousing, analytics, reporting as a service Why: Those who don't like the cost and risk of DIY might also find better time to data through uploading raw data to hosted analytical database management system; analysis and reporting comes via Web browser. Platform services and specialties for financial services now extend to high-volume retail and CPG transactions Headquarters: New York, NY Of note: Wall Street was the original testing ground for the 1010data DBMS approach. Claimed customers include: New York Stock Exchange, Bank of America, Credit Suisse, Deutsche Bank, Goldman Sachs, JPMorgan Chase, Nomura, UBS, Putnam and Standard & Poor´s. 1010data is mentioned in the book: "The Greatest Trade Ever: The Behind The Scenes Story of How John Paulson Defied Wall Street and Made Financial History" as a firm that helped integrate two databases for analytics.