Slideshow 40 Vendors We're Watching in 2010

  • July 23 2010, 12:00am EDT
40 Images Total


What: Vulnerability management, compliance/security visibility Why: Not knowing what you don't know is dangerous business in a regulated world and only gets scarier as sustainability arrives. Something for everyone's GRC shopping cart, covers all the big fish including payment cards, health care, SarbOx and federal information security Where:


What: On-demand project management software Why: Productive projects make managers look great because they are so hard to orchestrate and keep on schedule. We listened to testimonials, but they had us at, "end the spreadsheets and email trails ..." Where:

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What: Virtualization management Why: Big and small names in virtualization are duking it out, and we need more time to sort out the infrastructure management market. Commoditized software delivers what you pay for and optimization is about hard dollars, so we're going to keep listening to the buzz Where:

Digital Reef

What: E-discovery and information governance Why: A narrow solution for a universal requirement. Nobody has the luxury to ignore the category, so we look for endorsements and watch the category sort itself out Where:


What: Data integration for the cloud Why: In a needful integration world, another opportunity to join networks of influence like; founded by an Informatica defector and caters to developers, SIs and ISVs who want to monetize their own integration work Where:

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What: Open source integration and MDM software Why: We just have to give this company credit for kicking down the proprietary software door in these categories, and because packaged software needs to learn a thing or two about community Where:


What: Data warehousing, MDM and all-out information management services Why: You've got to give this Danish outfit, founded by a few consultants, props for independence and strong opinions on just about everything including their own Tier-1 partners Where:

Callidus Software

What: Sales performance management software Why: A full range of top-line focused applications or the whole suite for a back to work economy. What sales exec isn't into incentive, channel or quota management? Coffee is for closers only Where:

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Pervasive Software

What: Data integration and analytics Why: Software or SaaS data integration to cover every product in the book and a separate parallel dataflow platform for very large data analytic throughput via multi-core processing Where:


What: API management, reporting and community tools Why: A broad mix of customers in media, retail and services that manage file and data flows through private or public interfaces. If you use Netflix, Mashery is how you manage your movie queue Where:


What: Browser-based BI for road warriors for Web server or SaaS Why: When it comes to BI for the masses, we like simple and straightforward tools that cover the basics well and stay off the corporate network Where:

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What: High-speed processing, sorts and integration of high volume transaction data Why: Low-profile name with high-profile customers and partners will thrive even more in a complex clickstream world Where:


What: Agile data warehouse development Why: You pick the database, they speed time to value with prototyping, automation and a lifecycle model that allows for changing BI needs Where:

Algebraix Data

What: High-performance analytic database/warehouse based on data sets rather than tables Why: A truly different approach with potential benefits of commodity hardware, schema agnostic, fast loading and no performance tuning. It's not inexpensive and the jury is deliberating, but has no reported scale constraints Where:

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Tableau Software

What: Browser-based visualization and analytics Why: Reasonable cost of entry, easy access to most files and databases with drilldown, filtering and intuitive visual dashboards across time, geography and financial info Where:

Kapow Technologies

What: Software or SaaS for database or Web data extraction Why: If you're not thinking about Web-based integration and ETL, know that Web scrapers and bots are more grown up and ready for bigger opportunities (Disclosure: Information Management is working on a technology partnership project with Kapow Technologies) Where:

Stibo Systems

What: Product and channel expertise for catalogs through product information management Why: A Danish company that dates to the 18th century now going global that knows its business and never lost its real-world product and channel expertise for the sake of technology Where:

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What: On-demand analytics to mesh with your own enterprise applications Why: Non-IT-centric shops and their channel partners are learning they're better off not trying this at home when so much expertise is on tap at low cost Where:


What: Business intelligence and data warehousing as a service Why: An idea too obvious not to follow upstream in the model of CRM networks like Salesforce and NetSuite, but tuned for the specialties of BI reporting and performance management Where:

Sonoa Systems

What: API governance, developer management and analytics Why: API management is more than monitoring and access control: it's the point-of-sale system for a new generation of Web data service trading Where:

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What: Open-source collaboration and networking Why: The world needs a well-regarded and functionally strong intranet/knowledge hub collaborative approach you can build on all by yourself, and that isn't SharePoint or Lotus Where:

Space-Time Insight

What: Space-time awareness and multi-source composite applications Why: Location, terrain, weather, calendar are among the risk components that are the unspoken reality of forecasting and planning in every way you'd imagine Where:


What: Social media monitoring Why: For companies that bank on customer opinion, measuring and engaging at an Internet scale is more involved than just listening Where:

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What: Network analysis of link, social and telecom connections Why: Social CRM is cool, ripe for outsourcing insights such as influence scoring and ready for multiple channels of social, Web, email and more Where:


What: Open source ECM Why: France-based startup is gathering a following and community on a platform that customers praise for useful document and digital asset feature functionality Where:


What: Self-service BI meets social networking Why: Simple but familiar feeling integration, visual interactivity and drilldown, and a well-regarded group experience among users we listened to Where:

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Aster Data

What: Massively parallel, in-database computational analytics Why: A standout reputation for handling full-bore, non-sampling analytical and transactional processing with common agility and SQL MapReduce for really big data sets Where:


What: "Right-tiering" storage database lifecycles and subsystems for SLAs and TCO Why: Optimizing cost and performance of storage infrastructure offers immediate upside for cost control, continuity, sustainability and regulatory requirements Where:


What: New breed cloud systems integrator/app development shop sitting between Salesforce, Google, Amazon and Facebook Why: On-demand project work highly regarded for cloud enablement; some projects are powerful enough to find their way to general release and are resold with customer's blessing Where:

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Expressor Software

What: Semantic extract/transform/load and integration with a learning engine Why: ETL may be old news, but integration and data movement never stopped being the heavy lifting of business intelligence as far as we've seen. Plus, metadata is one of our favorite words Where:


What: Cloud-hosted email and document management and analytics Why: If document lifecycle management and storage sound boring to your execs, e-discovery and criminal or civil liability don't. This job will increasingly fall to service providers who understand it better than you do Where:

What: On-demand IT service management Why: Modern Web applications call for skilled service providers because no one we know honestly wants to do service management and SLAs for LDAP, testing or partner management themselves Where:

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What: Web-based desktop productivity applications and value-added services Why: When you're talking productivity, you need to be task and mission focused. A loyal community and dedicated upstart to Google that adds unique services and constructively integrates with larger competitors Where:


What: Supplier information management Why: It tackles two of the ridiculous black holes of collaboration, cost and risk management. If you don't know the density of catalog and product integration in extended supply chains, go no further. Cisco strategic investment and GE as a customer makes Aravo almost too big for our list Where:


What: Cloud-based/hosted procurement software Why: Old problem, new approach. You're a medium to a large company but don't know details of your top suppliers or what's spent with them. There is a market for procure-to-pay visibility your own IT department is probably years away from building itself Where:

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What: They call it business execution SaaS; we call it human resource intervention on demand Why: Business alignment and people performance to "incite employees to greatness"; Wall Street media is all in with client endorsements for this outfit, so it's no third rail of software spending Where:


What: Open source ECM Why: Open source architecture that's easy to build on and is increasingly turning up on the short list of some surprisingly large government agencies and banking institutions Where:


What: Strategic people management on demand Why: It's workforce analytics with more nuance, agile development and usability than others and has a growing list of customers who love it Where:

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Global IDs

What: Data discovery, verification, mapping, governance Why: An extendable patent for multidimensional data integration and a common platform to meet those multiple data management headaches businesses all seem to have in common Where:


What: Data federation/virtualization Why: In the new data economy, unstructured operational content and data in multiple formats are hot targets for real-time integration and data services Where: