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What: Social and customer analytics for marketing, sentiment, product launches Why: They say marketing gets the bucks for technology these days, and heres one place they are spending it. Out-of-the-box social solution is a sandbox with power tools for brands to listen, analyze, relate and act on customer conversations on Twitter, Facebook or Google+. With natural language processing and text analytics, companies can burrow into the mounds of unstructured data that is social media. Where: Palo Alto, CA Of Note: Customers include Airbus, Charles Schwab, Citigroup, HP, JetBlue, Lloyds Banking Group, Safeway, Siemens, StubHub, TiVo, Travelocity, Unilever, Walgreens, Wells Fargo and Whirlpool. Government organization users have included the Federal Bureau of Investigation, the National Security Agency and the Defense Intelligence Agency. Attensity helped JetBlue utilize all their customer feedback data. www.attensity.com