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20 best practices of top chief digital officers
A growing number of organizations are embracing digital transformation in the hope of improving business processes, getting closer to their customers and boosting the bottom line. In many cases that effort calls for the appointment of a chief digital officer – someone who is as adept at business strategy and communication skills as they are at software capabilities. In the report “The Key Characteristics of Great Business Leaders: How Savvy Digital Business Leaders Balance Strategy, Governance and Execution,” Forrester Research analyst Martin Gill takes a look at what goes into the making of a top digital transformation leader. The study is coauthored by Stephen Powers, Benjamin Ensor, Fiona Swerdlow, Danielle Jessee, Benjamin Arnold, Stephanie Sullivan and Andrew Reese.
Great digital leaders bridge business and technology
“Successful digital leaders are part business strategist and part technology evangelist,” the authors write. “They must speak the language of both, unlocking the opportunity technology brings. They should blend strategy, governance and execution. Savvy digital leaders split their time between defining and communicating strategy, governing activities and managing execution. People skills are paramount. Digital transformation isn’t a technology problem, it’s a cultural shift. Successful digital leaders are change agents, adept at softer skills like communication and influence.”