Slideshow 14 Mobile Metrics that Matter

Published
  • June 26 2014, 5:00am EDT
15 Images Total

In his latest blog post, Joe McKendrick discussed how the role of mobile technology at companies has opened up both new avenues of interaction with customers and new dimensions to internal operations. The current challenge for businesses, he said, is being able to measure what's working and what’s not with their mobile engagements.

1. Session Time

The average amount of time spent on a mobile site Photo courtesy of Thinkstock

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2. Depth of Visit

The average number of screens viewed compared to number of visits Photo courtesy of Thinkstock

3. Frequency of Visit

The ratio of the number of visits to the number of users over a period of time Photo courtesy of Thinkstock

4. Bounce Rate

The ratio of number of user visits with a single view event to total number of visits Photo courtesy of Thinkstock

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5. Total Downloads

The number of times app is downloaded from an app store Photo courtesy of Thinkstock

6. App Users

The number of unique app users over a period of time Photo courtesy of Thinkstock

7. New Users

The first-time app users during a specified period of time Photo courtesy of Thinkstock

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8. Usage Rate

How many people are using the site over a period of time Photo courtesy of Thinkstock

9. Metric Benefit Impressions

The number of times a specific ad has been accessed or viewed by a user Photo courtesy of Thinkstock

10. Clicks

The number of times a specific ad has been clicked on after being accessed or viewed by a user Photo courtesy of Thinkstock

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11. Click-through Rate

The number of clicks divided by impressions Photo courtesy of Thinkstock

12. User Acquisition Cost

The business cost to acquire a new user Photo courtesy of Thinkstock

13. Average Revenue Per User

The total revenue divided by the number of users Photo courtesy of Thinkstock

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14. Conversion Rate

The rate at which users are converting on the mobile site or app Photo courtesy of Thinkstock