13 Images Total
The Niche Players
Niche Players do well in a specific segment of the BI and analytics platform market — such as cloud BI, customer-facing analytics, agile reporting and dashboarding, embed-ability or big data integration — or have a limited capability to innovate or outperform other vendors. They may focus on a specific domain or aspect of BI, but are likely to lack depth of functionality elsewhere. They may also have gaps relating to broader platform functionality, or have less-than-stellar customer feedback. Alternatively, Niche Players may have a reasonably broad BI platform, but limited implementation and support capabilities or relatively limited customer bases (such as in a specific geography or industry). In addition, they may not yet have achieved the necessary scale to solidify their market positions.
“Alteryx offers a workflow-based platform for data preparation and building of parameterized analytic applications,” Gartner says. “The company's origins in location and geoanalytics have proved to be a differentiator, along with its advanced analytic capabilities (discussed in depth in Gartner's Magic Quadrant for data science). Alteryx is widely used in combination with other modern BI and analytic products (particularly Tableau), but also as an end-to-end analytic application as well as formatted, scheduled reports. With the Alteryx Server, data modelers can create interactive, parameterized dashboards published on-premises or in the cloud via the Analytics Gallery.”