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10 top digital intelligence platforms
In its latest Wave report, “Digital Intelligence Platforms, Q2 2017,” Forrester Research evaluated 10 top platform intelligence offerings and the usefulness of each for customers. According to author James McCormick, the research firm looked at 15 criteria in the areas of digital analytics technologies, digital data management technologies and digital engagement optimization technologies. Following are the results.
Adobe consolidates a broad set of capabilities around core platform services
“Adobe continues to have strength and depth in digital intelligence, primarily for optimizing customer experiences and engagement, all within the framework of its marketing cloud platform in a marketing and eCommerce context,” Forrester writes. “Looking forward, the vendor aims to continue to entice and extend its customer base through partnerships with Microsoft Azure (to strengthen its appeal to enterprise sales teams) and Adobe Sensei (to focus its AI efforts on scaling customer experiences).”