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10 data statistics information managers need to know
The corporate information center, albeit under the radar, is a critical part of modern and smooth operations in the enterprise space — especially with today’s emphasis on massive troves of data and related systems.

As data becomes more valuable and the systems used to produce and collect said information become more widespread, the market will grow and thrive. But that also means the average organization will rely more and more on the information center, and as a result, information managers within them.

To be prepared for such a change, here are some stats information managers should know.
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Top trends driving information management and analytics
When you’re dealing with data and trends, especially in such huge amounts, you need to be on top of your game. That means an efficient extraction and processing strategy is necessary to keep the operation running smoothly and ensure all information is received in a timely manner.

According to Teradata’s 2015 Global Data-Driven Marketing Survey, speed is the second most-cited benefit of data driven marketing.

You see, in marketing, it’s not just about what you’re putting out — such as the content, social posts and engagements. It’s also about what’s coming back to you. Are you collecting and making use of the right contextual data, for instance? Do you know what your customers want and why? Do you know how to influence their future decisions and actions?

Most of this can be answered through performance and experience data, but you’ll need to collect it first, before you have something to analyze. And you’ll want to ensure it’s being collected and processed fast yet efficiently.
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After accuracy, speed is the second most-cited benefit of data-driven marketing at 67%.<b> </b>
After accuracy, speed is the second most-cited benefit of data-driven marketing at 67%.
When you’re dealing with data and trends, especially in such huge amounts, you need to be on top of your game. That means an efficient extraction and processing strategy is necessary to keep the operation running smoothly and ensure all information is received in a timely manner.

According to Teradata’s 2015 Global Data-Driven Marketing Survey, speed is the second most-cited benefit of data driven marketing.

You see, in marketing, it’s not just about what you’re putting out — such as the content, social posts and engagements. It’s also about what’s coming back to you. Are you collecting and making use of the right contextual data, for instance? Do you know what your customers want and why? Do you know how to influence their future decisions and actions?

Most of this can be answered through performance and experience data, but you’ll need to collect it first, before you have something to analyze. And you’ll want to ensure it’s being collected and processed fast yet efficiently.
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87% of marketers feel that data is the most underutilized asset at their organization.
It doesn’t matter how much data you have coming in or how much information you have about your customer base if you don’t know how to read or use it. Eighty-seven percent of marketers feel that data is the most underutilized asset at their organization, according to the Teradata survey cited above. Raw and unstructured data can be a significant problem even for the most skilled information managers out there.

You need the help of your data analysts to translate and extract actionable intel. More importantly, you need their help to discern if the data you’re collecting is even useful in the first place.

Unfortunately, that also means organizing and revisiting old, stored data your organization has kept for a rainy day. You’d be surprised how much information is just sitting there waiting to be used, simply because it’s been stowed away and never looked at.
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About 49% of marketers are learning to drive content to align with the buyer’s journey.
You must produce and align content with nearly every stage in the buyer’s journey to ensure it resonates appropriately. This is where the whole concept of personalization comes into play. That said, 49% of marketers are still figuring out how to drive content to align with the buyer’s journey, according to the Eloqua Community State of Content Marketing 2014 report.

In retail — Amazon is a great example — companies are focused on delivering targeted and relevant recommendations to further a shopping experience. While that doesn’t exactly apply in marketing, content creation and data-processes, it highlights the kind of systems you can and should put in place.
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Content marketing costs 62% less than traditional, with three times the leads.
Data is great, but it’s what you do with the information you have that truly matters. Content marketing is one of the best ways to share insights with the world at large.

You’d be forgiven for thinking traditional marketing takes the cake. After all, it’s been effective for how many years now? Print advertisements, word of mouth, business cards, TV commercials — they’re all great. But they can also be incredibly expensive, especially when they end up being ineffective.

On the other hand, content marketing costs 62% less than traditional marketing, with three times the leads.

Content marketing is cheaper and more impactful. Why not incorporate it into your regular marketing strategies? If you’re a successful information manager then surely you already have!
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In 2014 alone, infographic usage grew from 9% to 52%.
Never underestimate the power of a good infographic for information sharing and brand exposure. They are powerful, concise and visually appealing. That’s exactly why they work. People want to see visual content that relays a message or point as quickly as possible. In 2014, alone, infographic usage grew from 9% to 52%.

Attention spans are waning, and for whatever reason — most likely mobile — people just don’t spend the time reading irrelevant content anymore. But they certainly will pay attention to an attractive image or well-designed infographic. That’s also why marketers are employing them more often.
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Nearly 75% of leaders say they can see increased customer engagement because of data-driven efforts.
Marketing leaders, C-suite executives and major decision makers can see the impact data-driven marketing has on their company. According to a 2015 Insights report from Forbes, 75% of leaders say they can see increased customer engagement because of data-driven efforts.

It may take time, patience and more resources than expected, but it’s still going to happen.
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80% of business information is still paper-based in most organizations, and 7.5% of all paper documents are lost.
Despite alarming adoption rates for modern technology in the enterprise world, many organizations still deal with paper-based documents and files. In fact, 80% of business information is still paper-based in most organizations, and 7.5% of all paper documents are lost. This needs to change.

Digitization or modernization of most business processes, documents and information is necessary today — if not to improve efficiency and productivity, then simply to mitigate the risk of failure.

Seven and a half percent of all paper documents are lost, including receipts, invoices and work orders. This can lead to serious billing errors, especially when you’re manually entering details from paper documents to digital files.

Clerical errors such as misspellings, missing details and even double billing can happen all because the documents in question were lost. You can avoid this by employing a medical billing service and automating most of the process — which entails digitizing it as well.
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94% of B2B marketers use LinkedIn to share content.
Choosing the right platform and or social audience is just as important as creating the right types of content. If you’re marketing to professionals or to various B2B channels, then LinkedIn is obviously the way to go. Learn to be where your customers are and meet them on the channels they use most.

Ninety-four percent of B2B marketers use LinkedIn to share content. Using LinkedIn, you can learn to be where your customers are and meet them on the channels they use most.

That doesn’t just apply to the many social networks out there. You can also share content via email, print-based newsletters and flyers, mobile apps and much more.

In this particular case, it’s less about the fact that many B2B marketers are using LinkedIn and more about the why. Why are they using it more? Well, because that’s where their customers are spending most of their time and where they’re most likely to see the content.
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69% of data strategies incorporate offers, messages and content.
With all this talk about data coming in, we can’t forget about the content and data that’s flowing out of your company and marketing team. The most important way to garner engagement and loyalty is by pushing out the right types of content.

Incredibly popular over the last few years — and for good reason — are the more personalized forms of content such as promotional offers and discounts, direct messages and communications and helpful guides. In fact, 69% of data strategies incorporate offers, messages and content.

It would appear that in order to meet success in today’s market, you not only have to understand your customers, but you must also find new, innovative ways to meet their needs outside of traditional product or service deliveries.

That’s where the idea of promotional offers and messages come into play. You can provide personalized experiences through the channel your customers prefer, be it messaging, social, email or something else.
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64% of marketing executives “strongly agree” data-driven marketing is a crucial component of success.
To engage with customers and speak in more relevant terms in today’s hyper-competitive economy, you must use data. Really, there’s no other way. Sixty-four percent of marketing executives “strongly agree” data-driven marketing is a crucial component of success.

That doesn’t mean you’re instantly saved by deploying a data analytics and collection process. It needs to be done right, and it needs to be managed and maintained by skilled, knowledgeable people.

The good news is that more and more executives and decision makers are realizing this and coming around to the idea. Respondents in a study confirm that there are major tangible benefits to gain when using this type of marketing, which makes your job as an information manager so much easier.