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10 data statistics information managers need to know
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Top trends driving information management and analytics
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After accuracy, speed is the second most-cited benefit of data-driven marketing at 67%.
After accuracy, speed is the second most-cited benefit of data-driven marketing at 67%.
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87% of marketers feel that data is the most underutilized asset at their organization.
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About 49% of marketers are learning to drive content to align with the buyer’s journey.
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Content marketing costs 62% less than traditional, with three times the leads.
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In 2014 alone, infographic usage grew from 9% to 52%.
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Nearly 75% of leaders say they can see increased customer engagement because of data-driven efforts.
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80% of business information is still paper-based in most organizations, and 7.5% of all paper documents are lost.
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94% of B2B marketers use LinkedIn to share content.
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69% of data strategies incorporate offers, messages and content.
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64% of marketing executives “strongly agree” data-driven marketing is a crucial component of success.