It seems every day we hear that data and analytics are changing our working, personal and social lives. But what do we actually mean when we say “analytics?” Strip the word to its roots and you’ll find analytics are simply the tools and processes of analysis. It’s the art and science of applying math and statistical methods to data to show us an insight and help us make a decision.
It’s a simple argument that purer raw materials lead to better end products. The same is true for a business’s information, where purity is all about consistency, confidence and regulatory compliance. That’s why data governance, the policies and controls for keeping data pure, has become the information rulebook by which we conduct business. Watch this 60 Seconds Smarter video to learn more.