Salesforce

The firm provides cloud-based, artificial intelligence-powered marketing software for companies including PepsiCo, Ticketmaster, Unilever and Foursquare.

Machine data analysis, which includes business analytics, forecasting models, machine learning, statistics recognition and predictions, is attracting half of all deals, a new study reveals.

The company’s expensive efforts to expand its software products and customer base may be paying off, as it beat analyst revenue forecasts.

The firm is rolling out a new product package, called Essentials, aimed at the small businesses that make up about one third of Salesforce’s customer base.

The company is the market leader in cloud-based software to manage client relationships, and has set a goal to reach $20B in annual revenue by 2021.