Mary Kate Loftus spearheaded a $131 million digital initiative to improve the customer experience, deepen relationships and attract more of HSBC’s target consumer segments. She was one of our Digital Banker of the Year finalists for 2018.
HSBC is letting artificial intelligence software predict the types of reward offers card customers prefer. It's driving up response rates in marketing tests, but the process raises privacy and other issues.
In a rare show of public support for a security technology, the banks are leading a $40 million funding round for Menlo Security, provider of browser technology that keeps malware at bay — and they’re using it, too.