The software maker has been quietly undertaking a project to help corporate customers automate their marketing efforts, part of an accelerated push into artificial intelligence.
The firm is raising prices on popular software like Photoshop next month. Analysts said that helped subscription sales as customers looked to lock in lower rates.
Despite the firm's decades-long grip on creative industries, venture capitalists are betting they can help startups outmaneuver the behemoth and grab slices of the multibillion-dollar software market.
The company announced new services that will use the reams of data in vehicles tied to advancements in voice capabilities, infotainment applications and, eventually, self-driving cars.
