Saugatuck just returned from Workday Rising in San Francisco, which included not only one day at the conference but a second full day of briefings / presentations as part of their analyst Tech Summit. Overall, we came away with a strong sense that Workday is well on its way to fulfilling expectations being established with their amazing marketcap valuation since going public last year ($13.3 billion – or roughly 30X current fiscal year revenue estimates).
Relocating the event to the Moscone Center was a good move this year. We had a chance to talk with more than a dozen clients and prospects on Tuesday (among the 3,500 attendees – up from 1,900 in 2012), and universally walked away from the discussions with the kind of “satisfied / happy & eager to do more” attitude most notably found at Dreamforce events that we regularly attend. But the big difference here is that this was an audience of predominantly HR, Finance and IT execs – versus your average upbeat Sales & Marketing execs.
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