Simply put, bots refer to automated, conversational programs coded to perform specific tasks. Bots are a simple form of artificial intelligence software that enable conversations with humans, such as answering questions and recording information.

Currently, the largest opportunity for businesses to use bots is specifically with chatbots, which are already commonly used among businesses and online messenger platforms such as MasterCard and Kik. Chatbots are becomingly widely adopted in a variety of industries ranging from customized banking to retail customer service.

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