In information management it’s essential to keep a Web analytic focus since it has such an important product and marketing role to play as the Web increases its ascendancy over traditional channels.

On the technology side, by various estimates, Web analytics is either a blue-sky opportunity or one that is soon to be commoditized. Lately, I’ve heard a good bit of chatter about Google analytics and the effect its no-cost services will have on core paid providers that are primarily Omniture, WebTrends, CoreMetrics and Unica.

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