As a business community, it’s time to admit we have a problem. From transactional data and customer service calls to city traffic patterns, GPS, robotic sensors, emails, texts and social media -- at every given moment, we’re capturing as much data as we possibly can, without ever really knowing why.

We’ve begun amassing data “just in case,” creating huge, ever-growing challenges for the IT teams responsible for storing and securing all of it, and the analysts responsible for making decisions with it. Then we spend countless hours sifting through it to find answers to questions we haven’t clearly identified. We’ve become data hoarders. So how do we move past the hype of “big” data and face the larger challenge of tapping into the right data – big or small?

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