With data becoming the new currency of the digital era, many organizations are tempted by the idea of building a future pot of gold. While plenty of them feel inclined toward the notion of “storing first, and asking questions later,” few organizations have thus far succeeded in monetizing their efforts.

With data storage prices strongly on the decline, and thanks to emerging digital technology, building large-scale data silos has become cheaper and easier than ever before. As evidence, PwC recently came up with a catchy and eye-opening illustration when comparing storage prices over time. In 1964, a terabyte of storage would have cost US $3.5 billion, compared to a mere US $27 in 2016.

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