In psychology, the term negativity bias is used to explain how bad evokes a stronger reaction than good in the human mind. Don’t believe that theory? Compare receiving an insult with receiving a compliment – which one do you remember more often?

Now, this doesn’t mean the dark side of the Force is stronger, it simply means that we all have a natural tendency to focus more on the negative aspects, rather than on the positive aspects, of most situations, including data quality.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access