Digital transformation is undeniably complex and often misunderstood. To look at why things go wrong for some firms, lets take a quick look at three high-profile examples of transformation - two failures and one new initiative. These highlight some common mistakes that senior executives make:

1. They think its a technology problem. Take the example of the BBC, in many ways a sophisticated digital player. Under Director-General Tony Hall’s leadership, the BBC’s digital assets, like iPlayer and Playlister, are helping propel the organization into the digital age. However in May 2013, the BBC axed a £100 million digital transformation. PwC, engaged to audit the failure, pointed to a “serious weakness in project management and reporting, as well as a crippling lack of focus on business change”. The BBC saw digital transformation as a technical problem, not a cultural transformation.

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