A digital society is emerging, in which virtual and physical elements blend into a new reality. We have to get it right. I mean, if a digital business messes up, there are often alternatives of where you can take your business.

But in the digital society? We cannot live outside of it. We are part of it whether we want it or not. We need to find a way to navigate the digital society with skill and in comfort (a concept I call “digital dasein”, in reference to the work of Heidegger).

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