With the incredible popularity of big data and Hadoop every Business Intelligence (BI) vendor wants to also be known as a "BI on Hadoop" vendor. But what they really can do is limited to a) querying HDFS data organized in HIVE tables using HiveQL or b) ingest any flat file into memory and analyze the data there.

Basically, to most of the BI vendors Hadoop is just another data source. Let's now see what qualifies a BI vendor as a "Native Hadoop BI Platform".

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