Last month I reviewed the cost advantages of moving CRM to the cloud from an on premises, Siebel system. Many line-of-business people remarked that “While cost savings are important, what value can I expect to receive from making the migration to Salesforce?”

The best news is there is far more evidence of return-on-investment as an incentive than even cost savings thanks to an in-depth survey conducted by Confirmit of 295 users in 2015 that have made the switch. The results are not surprising and while there are many positive increases reported I will stick to some highlights by type of customer facing functions.

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