Not many organizations are using their often substantial marketing budgets to protect their brands.  Brand protection must include the protection of corporate web sites, as the incidence of watering hole attacks continues to climb thus compromising web sites and leveraging brands against the very constituencies of enterprises.

Last year we saw a 148 percent increase in watering hole attacks, according to a Trend Micro report. They have become more common as the cyber world is inundated with the Big Five exploit kits, including Sweet Orange, Angler, Magnitude, Rig and Nuclear. Here is how ISACA defines watering hole attacks:

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