The fourth industrial revolution, driven by big data and machine learning, is upon us. With the power of the industrial internet, organizations are able to leverage new technology to drastically improve their productivity and asset reliability. The challenge for this new era of digital industry is understanding how to make the transformation to digital and learning to trust data for critical business insights.

Despite being in the midst of a data-driven industrial revolution, companies are not necessarily seeing the double-digit productivity that has characterized past revolutions. Rather, productivity has declined since 2010 from four percent to one percent. Companies have been struggling to capture the same amount of market share they once held.

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