It is common knowledge for companies today that harnessing the power of big data it essential for building a successful business model. The rapid growth of digital communities and automation in the workplace has led to major changes in the way that companies communicate with consumers.

From understanding market trends and fluctuations to segmenting consumer data to create more personalized marketing campaigns, big data has resulted in more sophisticated customer relations that have changed the way business interact with users on a day to day basis.

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