U.S. tech spending slowdown amid rising cloud adoption will squeeze IT budgets
Recent stock and bond market turmoil has highlighted the growing risk of a U.S. economic slowdown and even a recession — a prospect that 74 percent of economists think will happen by 2021, according to a survey of US economists by the National Association for Business Economics.
We at Forrester are not quite as pessimistic. But in our just-published forecast for the U.S. tech market (“US Tech Market Outlook For 2019 To 2020: Slowing Economic Growth And Rising Cloud Will Squeeze CIO Options“), we do expect that a slowing U.S. economy will lead to U.S. tech budget growth decreasing from almost 6 percent in 2017 and 2018 to 5 percent in 2019 and 4 percent in 2020. At the same time, spending on software — and especially cloud software — will continue to rise strongly.
Here are the key takeaways from our updated forecast:
While slower than U.S. tech spending growth in 2017 and 2018, these growth rates are still relatively strong. But there are more downside risks than upside potential. Trade wars, weaker overseas economies, and changing U.S. government policies make manufacturers leery of making new investments and hurt U.S. exports.
While U.S. consumer spending is still solid thanks to low unemployment and low interest rates, the housing sector is falling, and consumers could get spooked if stock markets fall and manufacturers start cutting back on hiring.
Software is not only the largest category of U.S. tech budgets; it is also the fastest-growing, with increases of 10 percent in 2019 and 8 percent in 2020. The main cause of this growth is the U.S. shift to cloud software, especially multitenant SaaS. Demand for front-office sales, marketing, and customer service software is especially strong, as firms invest to capture their share of continuing economic growth.
Demand is also rising for back-office software for finance, HR, purchasing, risk management, and core transaction systems. But the shift to cloud will bring a worrisome challenge for CIOs, as the subscription fees for their cloud software keep rising at a time when their firms’ revenues are starting to slow.
The increases in software spending will fuel purchases of tech consulting and systems integration services, which help firms implement, secure, and get value from their software investments. Businesses and governments are also taking advantage of cloud infrastructure and platform services. But in both cases, market gains from cloud will be offset in part by weak or declining demand for systems integration services to implement on-premises software and traditional hosting and outsourcing services.
Average tech staff salaries will grow at 2 percent to 3 percent rates, and the number of tech workers will increase at similar rates.
The combination of rising spending on cloud and slowing revenues will put pressure on the other categories of computer equipment, communications equipment, and telecommunications services. A tax-related boom in computer equipment in late 2017 and 2018 has come to an end, with growth slowing to 2.5 percent in 2019 and dropping in 2020.
Communications equipment spending growth will slow to under 3 percent in 2019 and under 1.5 percent in 2020. And spending on voice and data wireless and wired telecom services will expand by around 1 percent each year.
(This post originally appeared on the Forrester Research site, which can be viewed here).