Recently, I interviewed a half dozen top service design agencies to better understand how they work with enterprise architects and business architects inside the client firms they serve. All of the agencies I interviewed focus on helping their clients transform customer experience and introduce new products and services. 

I wanted to interview these agencies because they represent the tip of the spear when it comes to introducing new innovation inside of companies looking to take advantage of disruptive drivers – both competitive and digital – and rethink their business models. 

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