I just finished an informative read entitled “Everything is Obvious: *Once You Know the Answer – How Common Sense Fails Us,” by social scientist Duncan Watts.

Regular readers of Open Thoughts on Analytics won’t be surprised I found a book with a title like this noteworthy. I’ve written quite a bit over the years on challenges we face trying to be the rational, objective, non-biased actors and decision-makers we think we are.

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