Advanced analytics was the hot new frontier of business intelligence (BI) in 2011. The growing vogue for “data science” stemmed in part from many users’ desire to take their BI investments to the next level of sophistication, leveraging multivariate statistical analysis, data mining, and predictive modeling into powerful new applications for customer relationship management (CRM) and back-office business processes.
Business investments in advanced analytics will continue to deepen in the coming year. Here are some of the highlights that Forrester anticipates in this vibrant field in 2012:
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