In his book “I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World,” James Geary included several examples of the psychological concept of priming.
“Our metaphors prime how we think and act. This kind of associative priming goes on all the time. In one study, researchers showed participants pictures of objects characteristic of a business setting: briefcases, boardroom tables, a fountain pen, men’s and women’s suits. Another group saw pictures of objects – a kite, sheet music, a toothbrush, a telephone – not characteristic of any particular setting.”
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