In his book “I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World,” James Geary included several examples of the psychological concept of priming.  

“Our metaphors prime how we think and act. This kind of associative priming goes on all the time. In one study, researchers showed participants pictures of objects characteristic of a business setting: briefcases, boardroom tables, a fountain pen, men’s and women’s suits. Another group saw pictures of objects – a kite, sheet music, a toothbrush, a telephone – not characteristic of any particular setting.”

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access