When it comes to data quality, I fervently believe that it is destined for widespread adoption. As a concept data quality has been around for a while, but until now it’s only truly been appreciated by a group of aficionados. But just like taco trucks, the HBO show “In Treatment,” video on demand, and Adam Lambert, data quality’s best days are actually ahead of it.

Part of the reason data quality hasn’t yet its stride is because it remains a difficult sell. Those of us in the business intelligence and data integration communities understand that accurate and meaningful data is a business issue. And well-intentioned though they may be, IT people have gone about making the pitch the wrong way.

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