When the former director of scouting for the St. Louis Cardinals, a sports analytics “expert,” pleaded guilty in January to hacking the roster of the Houston Astros, it was a sad moment for the game of baseball, and indeed for all sports. No one likes a cheater.

But that particular sordid tale of data hacking isn’t just about what happened in Major League Baseball. Indeed, as businesses and organizations of all shapes and sizes continue to seize the rapidly growing opportunities presented by data and analytics, the risks associated with the unprincipled use of analytics and the imperative for established standards for ethical behavior by those involved in analytics likewise grow even stronger.

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