It came out of nowhere: A muffled, mechanical voice with electronica undertones called out “Hel-lo there.” It was leering down at me and a few other eTail West attendees: Over 7’6”, a fiberglass robot straight out of a Transformers movie with giant glowing blue eyes and dark mechanical fingers that looked as if they had 300 psi of hydraulic force – enough to crush a car.

Of course, this robot was a ContentSquare-emblazoned suit with a person inside, but the subsequent conversation was surreal. “Can I take a picture?” a fellow attendee blurted out. “Cer-tain-ly. Step ov-er here for a nice-ly lit shot,” in staccato English with the eerie, deep mechanical voice. The neurons in my head started firing.

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