Last week I wrote about the perils of “common sense” thinking for business skillfully articulated in sociologist Duncan Watts’ book “Everything is Obvious: *Once You Know the Answer – How Common Sense Fails Us.”
Watts’ thesis is that the common sense that generally guides us well for life’s simple, mundane tasks often fails miserably when decisions get more complicated. A host of individual biases and irrational heuristics, social emergence complications and historical blindness conspires to make us much less the cool scientific actors than we’d like to presume. Watts’ remedy? A healthy dose of evidence-based, “uncommon sense” that he outlines in part two of the book.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access