“The sky is falling!” exclaimed Chicken Little after an acorn fell on his head, causing him to undertake a journey to tell the King that the world is coming to an end. So says the folk tale that became an allegory for people accused of being unreasonably afraid, or people trying to incite an unreasonable fear in those around them, sometimes referred to as Chicken Little Syndrome.

The sales pitches for data quality solutions often suffer from Chicken Little Syndrome, when vendors and consultants, instead of trying to sell the business benefits of data quality, focus too much on the negative aspects of not investing in data quality, and try scaring people into prioritizing data quality initiatives by exclaiming “your company is failing because your data quality is bad!”

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