The tech industry just wouldn’t be the same without conflicting acronyms, useless vendor “marketectures,” and the industry analyst bread-and-butter: buzzwords (Anyone interested in investing in my new company? It’s called Social eWebCloud 2.0.com. Just make the checks out to cash!)
But my favorite weapon in the tech business leader’s armory is the overused and meaningless cliché. In reality, many of these clichés are simply metaphors that have been so overused that they lose their punch. I’m the first to admit, they are near impossible to avoid, and I use many of them time and time again. Why? Because they are familiar and they can effectively help a speaker communicate a potentially complex idea in a simple, concise way. For example, which is easier to say?
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